Olamide defends Yoruba culture, says black soap is not diabolical

YBNL boss Olamide Adedeji, popularly known as Olamide, has spoken in defence of Yoruba culture and tradition.
What he said
At a private screening of 'Ose Dudu', a new film produced by his friend, actress Sotayo Gaga, on Tuesday, 3 November 2026, Olamide was asked about the traditional black soap of the same name, which some people associate with spiritual or diabolical practices. In a video from the event, he said Yoruba culture and tradition are not diabolical and should not be demonised, and that people should be proud of who they are and where they come from. He said he would not hesitate to use the soap if someone offered it to him.
Background
Ose dudu, or black soap, is widely used across West Africa for skin care and is made from natural ingredients such as plantain skins, cocoa pods and palm oil. In some contexts it is also prepared with herbs for traditional spiritual purposes, which has led to suspicion among some religious people. Olamide is one of Nigeria's most influential rappers and record label owners, and has launched the careers of several stars.
How people reacted
Many fans praised Olamide for standing up for African heritage, while others said they would still be careful with traditional products associated with spiritual rites.
- Olamide says Yoruba tradition should not be demonised.
- He spoke at a screening of Sotayo Gaga's film 'Ose Dudu'.
- Fans praised him for defending African heritage.


