Kwankwaso joins TikTok as NDC launches its 2027 campaign council

Former Kano State governor Rabiu Musa Kwankwaso, running mate to Peter Obi on the Nigeria Democratic Congress (NDC) ticket, has joined TikTok as the 2027 campaign moves further onto social media.
What happened
Kwankwaso announced his arrival on the video platform in a post on his official X account on Wednesday, 28 October 2026. He said he would use TikTok to share verified information, live updates and exclusive content from his daily life, and closed the post with his campaign line that Nigeria will be okay.
Why it matters
TikTok has become one of the busiest spaces for political debate among young Nigerians, with supporters of all the major candidates producing videos, skits and live sessions every day. Several politicians have opened accounts in recent months to speak directly to younger voters. The NDC is expected to rely heavily on young people, who formed a large part of Obi's support base in 2023, while Kwankwaso's Kwankwasiyya movement has a strong following in the North.
Background
The announcement came on the same day the NDC inaugurated its presidential campaign council for the January 2027 elections. Kwankwaso, who was the NNPP presidential candidate in 2023, has teamed up with Obi on a joint ticket. The APC, ADC and other parties have also stepped up their online campaigns since the official start of campaigning.
How people reacted
Supporters quickly shared the account, while some critics joked that politicians only discover new apps during election season.
- Kwankwaso says he will share verified information and live updates.
- The NDC inaugurated its campaign council the same day.
- Young voters are a key target for all the major parties.


