Social media clout without financial growth is a wasted opportunity: what Daniel Regha can learn from VDM's RATEL

Daniel Regha has weighed in on VeryDarkMan's growing RATEL business, writing on X that VDM had gone "from activist, to NGO business, to CEO" and "from criticizing business owners to joining the same businesses to make profit."
His post drew mixed reactions. One user replied that anyone who has not yet understood VDM is to be pitied, while another asked what VDM is supposed to do with the money he makes from social media: give it all away and own nothing because he is an activist?
Influence without a business
Sometimes one wonders whether Daniel Regha sees the business opportunities sitting right in front of him. For someone who commands so much attention on X, sparks conversations almost daily and has built a considerable following, you would expect him to have turned that influence into something financially rewarding by now.
Perhaps the fear of what people will say is holding him back.
You are only a tenant
Many influencers forget that they do not own these platforms. They are simply tenants. Facebook, X, TikTok and Instagram can suspend an account, restrict its reach or change their policies overnight, and years of gathering followers could suddenly amount to very little.
What VDM seems to understand
VeryDarkMan appears to understand something many influencers have yet to figure out: popularity has an expiry date. The same people cheering you today may move on to another personality tomorrow.
Instead of depending entirely on public attention, he is gradually converting his influence into a business. He is introducing products, building a customer base and creating something that could keep generating income long after the social media excitement fades. That is smart thinking.
People will always talk
Imagine spending years building an audience of hundreds of thousands, or even millions, of people, only to have nothing financially sustainable to show for it.
If you have the audience, build a business. Sell products, offer services, create something valuable and earn legitimate money from the influence you have worked hard to establish. If you sell something, people will criticise you. If you remain broke, those same people will still have something to say. The people whose opinions you fear will not come together to pay your rent, feed your family or settle your bills.
The real question
The advice to Daniel Regha and other social media personalities is simple: stop treating online popularity as a lifetime achievement, and find a way to turn that attention into lasting value. VDM may have his critics, but his decision to venture into business deserves recognition.
Because when the followers stop cheering and the cameras stop rolling, the real question will be: what did you build with all that influence?
What do you think? Should influencers concentrate on entertaining their followers, or should they use their popularity to build businesses?
- Daniel Regha called VDM's journey 'all direction'.
- Social media users were split in their replies.
- Influencers are tenants on platforms they do not own.



