Blessing CEO apologises in tearful video weeks after son's death

Social media personality Nkiru Blessing Okoro, known as Blessing CEO, has issued an emotional public apology, weeks after the death of her nine-year-old son.
The video
In a video posted on Instagram on Tuesday, 3 November 2026, the relationship influencer was seen crying inside a parked car. She said she had gone there because she did not want her mother to see her in that state. She described feeling confused, numb, broken and surrounded by darkness, and said she was so exhausted that she needed people to pray for her.
Her apology
Blessing CEO apologised to everyone she had hurt with her words and actions, saying she had spoken carelessly about pain she had never experienced and could now feel the pain she once mocked. She said she was only human and bound to make mistakes, and compared herself to the prodigal son returning home. She also thanked those who still love her and apologised to those who no longer do.
Background
Her son, Bryan, died from an asthma attack while she was being held in custody in Lagos, according to reports. She was later released on bail and is facing a court case, which is still ongoing. Since her release she has spoken about her ordeal and denied rumours about drug use. Before her troubles, she was known for strong and often controversial relationship advice online, which drew both followers and critics.
How people reacted
Many social media users expressed sympathy and prayed for her healing, while some said her apology showed growth. Others urged people to stop mocking her and to respect a grieving mother.
- She said she now feels the pain she once spoke about carelessly.
- Her nine-year-old son died while she was in custody.
- Many people sent prayers and messages of sympathy.
