Davido becomes face of PUBG Mobile's new 'Flash' game across Africa

Davido has signed on as the face of PUBG Mobile's new campaign across Africa, taking his brand into the continent's fast-growing gaming market.
The deal
The singer announced the partnership on Instagram on Thursday, 12 November 2026, sharing a promotional video in which he tells fans he is joining the battle royale game and that they do not need an expensive phone to play. He also invited fans to unlock an exclusive in-game 'King Set' outfit inspired by him.
The game
PUBG Mobile Flash, which launched on Friday, 13 November, is a lighter edition of the popular shooting game with a smaller download size, designed to run on a wider range of phones while keeping the main maps and gameplay. The campaign is aimed at expanding the game's audience in Africa, where many players use budget smartphones.
Background
Davido is one of Africa's biggest music stars and has a long list of brand partnerships. He has been in Tanzania this week, where he shot a project with Tanzanian star Diamond Platnumz.
- Davido is the face of PUBG Mobile Flash in Africa.
- The lighter game works on budget phones.
- Fans can unlock a Davido 'King Set'.



