Burna Boy's 'For Everybody' campaign film wins 15 awards

A campaign film featuring Burna Boy and several of Africa's best-known footballers has picked up a string of international awards.
What happened
'For Everybody', made by Sporty Group's production arm Sporty Studios together with RadicalMedia, reportedly won 15 awards at the 2026 w3 Awards, according to reports on Saturday, 31 October 2026. It won a gold award in the creator and brand collaboration category, as well as 14 silver awards in categories including music video, cinematography, brand storytelling, branded content, and sports and entertainment.
About the film
The film was directed by Dave Meyers, an American director best known for his music videos with major global stars, and was released in January 2026. It brings together music and sport to celebrate African talent and culture. Alongside Burna Boy, it features Nigerian football stars Asisat Oshoala and Kenneth Omeruo, as well as Spain's Nico Williams, France's Eduardo Camavinga, Ghana legend Michael Essien, Kenya's Victor Wanyama and South African rugby star Cheslin Kolbe.
Background
The w3 Awards recognise creative work in digital media, including websites, videos and online campaigns. Burna Boy, a Grammy winner, has increasingly worked on projects linking music and sport, and recently presented the Socrates Award at this year's Ballon d'Or ceremony. Oshoala is one of Africa's most decorated female footballers, having won the African Women's Footballer of the Year award a record number of times.
How fans reacted
Fans celebrated the recognition online, saying the film showed how African music and sport can work together to reach global audiences.
- The film won one gold and 14 silver awards.
- It was directed by Dave Meyers.
- It also features Nico Williams, Camavinga and Michael Essien.



