Visa signs Lamine Yamal as Global Ambassador for 2026 FIFA World Cup

With precisely one one year to the FIFA World Cup 2026 kicks off across Canada, Mexico and the United States, Visa (NYSE: V), a world leader in digital payments and prolonged-standing supporter of world soccer, on friday launched that Lamine Yamal, one of the essential game’s brightest rising stars, will operate a world ambassador for the match.

To celebrate the milestone and construct momentum toward an essential FIFA World Cup in historical previous, Visa will release distinctive fan experiences for cardholders, including meet-and-greet opportunities with Lamine Yamal in Barcelona and signed merchandise main into FIFA World Cup 2026.

Chief Marketing Officer, Visa CEMEA, Tarek Abdalla mentioned: “Lamine represents the future of soccer — mettlesome, thrilling, and complete of possible. At Visa, we are repeatedly seeking new techniques to connect with fans thru the vitality of sport. As Visa’s FIFA World Cup ambassador, Lamine embodies the spirit and fervour of the beautiful game, inspiring hundreds and hundreds of fans worldwide.”

Yamal is charming the soccer world with account-environment performances, and his capability, bustle and imaginative and prescient on the sphere possess made him a breakout world basic individual, and a symbol of where the game is heading.

Commenting on the partnership, Yamal mentioned, “Football is extra than a game. It’s joy and a capability to connect with of us around the sector. I’m proud to accomplice with Visa to portion that ardour and inspire of us thru sport.”

As an Legit Fee Technology Partner of FIFA, Visa has damaged-down the vitality of soccer to power inclusion and entry around the sector — from grassroots applications to world levels. Through progressive fan experiences, athlete partnerships and distinctive cardholder advantages, Visa continues to redefine what’s that you would possibly judge for fans, avid gamers, and the future of the game, facilitating extra than 215 billion payments transactions between patrons, retailers, financial establishments and government entities across extra than 200 countries and territories every body year.